Brand identity
A logo, colour palette and type choices, with guidance on how to use them across your materials.
- Logos & visual identities
- Colour & typography systems
- Brand guidelines
GRAPHIC & OBJECT DESIGNUNITED KINGDOMTARGETED STRATEGIES LIMITED
TARGETED.BY DESIGN.
Graphic design.
Physical form.
We design logos, packaging, interfaces and printed materials for small businesses. Each project starts with the pieces you need to launch or update your brand.
EXPLORE THE STUDIO
01 — DESIGN SERVICES
What we
design.
Commission a single item or a set of materials: a logo and guidelines, packaging artwork, a website interface or campaign graphics.
Packaging & print
Packaging layouts, labels and printed materials, with artwork prepared to the agreed format and production brief.
- Packaging concepts & artwork
- Stationery & printed materials
- Product presentation
Digital & marketing
Website and interface layouts, social graphics, presentations and campaign assets using the same visual identity.
- Website & interface design
- Social & campaign visuals
- Presentations & brand assets
Object & form
Concept sketches and visualisations for branded objects, exploring shape, proportion and materials before production planning.
- Object design concepts
- Form & material exploration
- Branded physical touchpoints
02 — DESIGN CONCEPTS
Design
studies.
Four concept studies covering identity, packaging, interface design and physical form. Open each study for its brief and design choices.
Self-initiated design concepts with generated visualisations. These studies illustrate design directions; they are not commissioned client projects or photographs of manufactured products.
03 — ABOUT THE BUSINESS
Design for
small business.
Targeted Strategies Limited is a UK design business working across graphic and object design. We create logos, packaging, interfaces and brand materials for small businesses.
A project can start with one item: a logo, a pack or a website layout. We agree what needs to be designed, where it will be used and which files you need. Existing brand assets can form the starting point, so a new project does not always mean a full rebrand.
See the project process04 — THE PROCESS
First we listen.
Then we make.
Scope, deliverables, fees and timings are agreed before design work begins. The process below is the starting point for that discussion.
- 01
Understand
You share your business, audience, existing materials and deadlines. We agree the design brief and the items to be delivered.
- 02
Explore
We develop concepts around the brief and explain the choices in layout, typography, colour or form.
- 03
Refine
You review the concepts. We use the agreed feedback stages to develop the selected direction and its applications.
- 04
Deliver
You receive the files specified in the brief, with agreed guidance for their use. Print, production or development requirements are confirmed as part of the scope.
THE PRACTICAL SIDE
Before we begin.
Can we start with just a logo?
Yes. A logo can be a standalone project. We will agree which versions and file formats you need, and whether colour, typography or brand guidelines should be included.
How much does a project cost?
Fees depend on the brief, number of applications and agreed feedback stages. Send a project outline so we can discuss the scope and provide a quote before work starts.
Can you work with an existing brand?
Yes. Send your logo files, guidelines and examples of current materials. We can design new applications within your existing identity or discuss specific changes to it.
What should I include in my enquiry?
Include your business name, what you need designed, where it will be used and your preferred deadline. Attach existing assets or references if available. A budget range helps us suggest an appropriate scope.
05 — CONTACT
LET’S MAKE
A MARK.
Telephone
+44 7460 685 294Registered address
9 Cheam Road, EwellEpsom, Surrey
KT17 1SP, United Kingdom
Registered office address.
Open in Google MapsEwell, Surrey.
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